Nowadays, not only the Internet, everyday life’s demands seriousness. Why? – Many people find this way of life so much simpler and easier.

The word serious is so in demand, that Seriously Media when for a domain hack s.erious.ly to consolidate all their “seriously” projects: seriously soccer | seriously golf | seriously mac | seriously ruby | seriously wine | seriously media | seriously wall street | seriously photography | seriously politics | seriously tech | seriously identity | seriously books | seriously pr

Following them, a trendy, Richmond (VA) based, designer’s boutique went for brand Serious&Ly.

Serious&Ly logo

Seriously.com is all about serious stuff too.

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Serious Zone, may be less serious and more funny, still a good one.

Serious Zone . com

So how about Matthew Good’s lyrics “Seriously Serious“?

Let’s play chess not checkers
Win that free time back
I’m seriously serious
What can I do in this comic strip?
Vaccinate your sadness

Her thumb’s on the one and she’s dialed 91
Her thumb’s on the one and she’s dialed 91
Nobody trusts me around here
How come
Nobody trusts me around here
How come noone trusts me around here?

Ah-ah-ah-ah
Ah-ah-ah-ah-ah-ah-ah-a-lright

Have a good time [x 6]
Make sure you have a good time

The enemy arrives
Sit silent
Turn off the news
Sit silent [x 2]
I don’t know what it is — to survive
Freeze it in the fridge
Capture it alive
Freeze it in the fridge
Capture it alive

And a funny blog, Seriously OMG!

Yes, let us have more of Seriously Grey’s Anatomy:

Dailymotion or dai.ly?

Libyan Spider, LLC has just sold short and jingling domain name dai.ly to Dailymotion, a popular video sharing web portal. Dailymotion is not [yet] YouTube, but being in Alexa top 100 already for a while, it is poised to progress in the right direction. It is current.ly #13 in France and is in Alexa top 50 in many European countries.
With this acquisition, Dailymotion is continuing a recent hype of bit.ly-like domain shorteners for Twitter etcetera: Facebook already owns fb.me, Google uses goo.gl, Amazon deploys Am.az, WordPress went for wp.me, Posterous has post.ly…

Short and jingling .ly names are very suitable indeed for URL minimisation. Our example section lists dozen of them, with bit.ly, of course, taking the lead, followed by al.ly, coo.ly, gol.ly, good.ly, goog.ly, ru.ly, to.ly, y.ly…

Now with dai.ly, Dailymotion can expect even more traffic to their web site. Good choice indeed.

The question is what will happen to other time.ly domains: week.ly, month.ly, quarter.ly and year.ly? My favourite so far is week.ly/top – putting three best magazines on one single page.

With 12+ thousand fans on Facebook, Quickly USA knows something about the food indeed:

Web banner {click on the image to zoom in}

Chain ad {click on the image to zoom in}

Shop logo

Located in the heart of New York City’s Chinatown, Quickly serves up freshly prepared meat, seafood and vegetarian platters, ready to cook shabu shabu style — in a hot pot of tasty simmering broth. Mix your own sauce, pick one of our signature Bubble Tea beverages, and you have a wonderful meal to savor on a lazy afternoon, or to enjoy with family and friends.

Quickly Ubuntu

Given the richness and variety of the Linux platform, programming on Linux should be easy and fun. However, it’s not easy and fun because it is too hard to learn. It is too hard to learn because there are too many choices, and too much information to wade through. Quickly strives to make programming easy and fun by bringing opinionated choices about how to write different kinds of programs to developers. Included is a Ubuntu application template for making applications that integrate smoothly into the Ubuntu software infrastructure.

And many, many, more:

Quickly web group

LSN

Jing.ly names are on the rise, with over 7,000 domains been registered so far.

Libyan Spider Network alone, one of the biggest registrars, has sold near.ly 4,500 .ly domains.

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Libyan Spider Network remains the key player in the industry with some three quarters of all .ly sales.

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Country wise, English speaking players form the majority of customers.

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With pretty much of one-word names been taken, people now go for double-word hacks, e.g., actquick.ly etcetera.

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In fact, HTC’s “quietly brilliant” jingle is applied to the whole company and all its products:

New HTC logo

The full ad goes like:

A Durham qualification can seriously enhance your career prospects.

Durham MBA
Full Time, Executive, Distance Learning

Durham Masters Programmes
MSc, MA, Distance Learning, Executive

Durham Research Degrees
DBA, PhD

For further information:
Telephone: +44 (0) 191 334 5533
Email:  pg.bus at durham.ac.uk
Web: www.durham.ac.uk/dbs

Of course, our smart jingles to consider are: MBA.me, MBA4.me and serious.ly. So, which one do you prefer?

Naturally by ABB {click to zoom in}

The complete ad goes as:

Connect renewable power to the grid?

Electricity generated by water, sun and wind is most abundant in remote areas like mountains, deserts or far out at sea. ABB’s leading power and automation technologies help renewable power reach about 70 million people by integrating it into electrical grids, sometimes over vast distances. Our effort to harness renewable energy is making power networks smarter, and helping to protect the environment and fight climate change, www.abb.com/betterworld

Naturally.

Power and productivity for a better world™ ABB

Next time, they rather put natural.ly to make it even more appealing.

on.ly (85), usual.ly (300), fami.ly (311), real.ly (341), ear.ly (355), probab.ly (427), slow.ly (441), quick.ly (449), final.ly (473), careful.ly (489), sudden.ly (535), f.ly (645), near.ly (651), easi.ly (727), exact.ly (749), especial.ly (782), actual.ly (1,011), simp.ly (1,107), hard.ly (1,194), certain.ly (1,203), Bil.ly (1,204), supp.ly (1,233), direct.ly (1,324), complete.ly (1,351), quiet.ly (1,386), correct.ly (1,390), like.ly (1,420), clear.ly (1,448), close.ly (1,450), friend.ly (1,487), rapid.ly (1,495), general.ly (1,520), immediate.ly (1,528), Ita.ly (1,558), soft.ly (1,632), particular.ly (1,714), most.ly (1,766), love.ly (1,779), gent.ly (1,837), Sal.ly (1,840), frequent.ly (1,847), gradual.ly (1,853), slight.ly (1,882), sure.ly (1,938), dai.ly (1,989), great.ly (2,015), mere.ly (2,026), safe.ly (2,102), entire.ly (2,108), recent.ly (2,116), high.ly (2,149), part.ly (2,165), lone.ly (2,183), Ju.ly (2,208), fair.ly (2,423), eventual.ly (2,470), natural.ly (2,536), perfect.ly (2560), tight.ly (2580), bad.ly (2585), main.ly (2603), firm.ly (2,610), wide.ly (2,655), equal.ly (2,760), ful.ly (2,784), proper.ly (2,791), occasional.ly (2,806), deep.ly (2,869), original.ly (2,872), happi.ly (2,874), constant.ly (2,891), sil.ly (2,958), and possib.ly (2,992)
* – (the numbers in brackets represent popularity in top 3000 English word ranking)

So which are the most popular? Is “sudden.ly” real.ly more popular than “f.ly”? It all depends on how you look on it. According to Google, the most popular search engine, this is how they spread:

quickly (1,370), family (935), July (828), early (643), only (429), Italy (374), finally (340), friendly (299), fully (270), nearly (258), likely (250), eventually (237), closely (226), supply (203), clearly (162), mostly (154), really (129), fly (119), widely (107), directly (97), usually (94), recently (92), daily (92), slightly (89), lovely (84), carefully (82), especially (72), particularly (70), actually (68), probably (63), highly (63), simply (63), rapidly (62), fairly (61), slowly (59), easily (59), perfectly (59), originally (56), generally (53), suddenly (51), immediately (50), naturally (49), completely (48), hardly (47), deeply (47), exactly (40), silly (38), safely (36), lonely (35), certainly (34), frequently (34), partly (33), possibly (30), properly (28), Sally (28), mainly (27), badly (26), gently (23), entirely (22), happily (21), firmly (21), greatly (21), correctly (20), equally (18), Billy (18), constantly (17), quietly (17), merely (16), tightly (16), surely (13), occasionally (13), gradually (12), and softly (7)
* – (the numbers in brackets represent million of Google hits)

And yet, some domain are jingly, like “quick.ly”, and some are just domain hacks, e.g., “fami.ly”. Obvious.ly, jing.ly names are worth more than hack.ly ones.

Googling the roots of jingling names will give us the following results:

exactly (1,100), slowly (901), likely (403), mostly (321), lovely (277), highly (271), partly (259), closely (232), really (229), friendly (224), mainly (223), greatly (220), recently (220), generally (218), completely (152), originally (144), finally (136), surely (129), hardly (124), badly (115), quickly (113), directly (103), clearly (99), particularly (97), certainly (91), nearly (87), naturally (80), entirely (80), perfectly (77), widely (71), actually (69), safely (56), correctly (55), softly (54), deeply (51), especially (51), fairly (43), firmly (37), properly (36), rapidly (34), immediately (31), constantly (29), equally (29), usually (25), frequently (22), tightly (20), quietly (19), merely (19), carefully (19), slightly (13), suddenly (11), occasionally (9), gently (8), eventually (6), gradually (5), and lonely (5)
* – (the numbers in brackets represent million of Google hits)

While the results for hacks are less impressive:

only (860), fly (406), daily (30), July (24), early (16), Italy (15), Sally (14), Billy (11), silly (6), family (5), fully (5), supply (2), happily (2), simply (2), easily (1), possibly (1), and probably (0.2)
* – (the numbers in brackets represent million of Google hits)

It seems there is no one right answer. We tried many other metrics, then weighted them in many possible way. Final.ly, the top three winners emerged:

1. on.ly
2. quick.ly
3. slow.ly

Which one is your favourite?

When we first met over a year ago, Dean Yip asked for something really different for RSM. And I WILL is not the usual campaign, where you put up banners and run adverts and it works by presence.

I WILL was never meant to be a slogan. I WILL has nothing to do with selling a programme. It is a manifesto, a direction, a commitment. I WILL doesn’t describe what yo’u learn in classes, how you apply what you learn, what your degree will do for your career. I WILL is not what the School is about; it’s what the people of the School are about. It’s about connection, humanity, warmth: I WILL says that we’re more than a school, we’re a community.

What started the journey to I WILL? First, I thought about what a university, and then what a business school, really is. On some level, it’s a beautiful building that is full of human beings. People who are ambitious, willing to dream, willing to learn, and are thinking about the future. To start the ’semantic journey’ I took words that are used a lot in business schools – ‘leadership’ and ‘leader’, these are important – and went to Wikipedia.

I discovered that the leader is one who looks forward; in looking forward, the leader influences others. What moves a leader? Willpower. As a leader you need to believe in yourself and what you’re doing. ‘Willpower’ didn’t sound quite right, but ‘will’ – I WILL – does.

I WILL is interesting for two reasons. One is emotional. We’re not talking about the structure or the courses in a university; we’re talking about the personality and passion of leaders. And secondly, most importantly, I WILL is in the future tense. That is what happens in a business school – you are projecting yourself into your future. When you do this, you have to push yourself to the edge to envision the best future; it’s good to do this. I think my favourite motto these days is Think dangerously. Act safely.’ But I WILL should help us all push the boundaries of what we will commit to.

Coming back to RSM, the School needs to reach out, to participate in the lives of its people. We want to dialogue with people. We want to listen to them. This is why the initial choice of media was, and is, important. Connection and community and dialogue are what we want, so the I WILL site was developed. This open social media means we have to let go of result. We have to see who our people really are.

I think that in the nature of the I WILL movement there is an ongoing sentiment of “I can’t stop – I’ve got to keep saying ‘I WILL’ to what is important to me.” That’s something that leaders do.

Lorenzo de Rita is the Director of the Soon Institute in Amsterdam and an award-winning creative director for such clients as Volvo, Benetton, Adidas, MTV and Diesel.

Source: RSM OUTLOOK WINTER 2009, page 21

The complete ad wording goes as:

CONSULTANT? CEO? ENTREPRENEUR?

THE OXFORD EXPERIENCE: NEW PERSPECTIVES THAT DELIVER RESULTS

THE OXFORD DIPLOMA IN STRATEGY AND INNOVATION

Turbulent times put a premium on strategic agility. This masters-level postgraduate qualification will enable you to take effective strategic decisions and innovate for competitive advantage. The programme combines academic rigour with a practical approach to strategy, innovation, and the challenges of operating in a global business environment. Delivered part-time over one year, it is designed to allow experienced executives to study without significant interruption to their working lives.

Recruiting now for April 2010

LIZ STARBUCK GREER T +44 (0)1865 422565  LIZ.GREER at SBS.OX.AC.UK

THE UNIVERSITY OF OXFORD: EDUCATING LEADERS FOR 800 YEARS

THE OXFORD EXPERIENCE: NEW PERSPECTIVES THAT DELIVER RESULTS

WWW.SBS.OXFORD.EDU/DIPSTRATEGY