Export.ly is a new Web app that aims to ease some of that pain by giving social marketers the means to export data from Twitter, Facebook and email into a Excel spreadsheet or CSV file.
Short link: http://name.ly/~T3cP$9X
Honest.ly, I think because .ly are pretty scarce and expensive, everytime some one launches a new project, it is unique, smart and trendy.
Adobe is using http://adobe.ly/ as its URL shortener!
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