.LY of course! Jingling .LY domains in marketing

World’s most popular weekly papers (name.ly The Economist, BusinessWeek, and US News) are now all consolidated and quick.ly loaded under a cool.ly web address week.ly/top:

Feel free to suggest a paper you are missing.

Not very popular, MyWeekly magazine for women, still can be found on top UK shelves in Tescos, etc:

To a markerteer’s surprise, it has a very short entry on Wikipedia:
My Weekly is a magazine for women in the 45-and-over age bracket, published by D. C. Thomson & Co. Ltd of Dundee, Scotland. It tends to consist [...]

Just noticed a long and awkward URL for The Week subscription service in the UK:
 http://www.the.week.magazine.co.uk/
Now, just imagine that they had to run a TV campaign.
* How many people would remember it? – Practical.ly none.
* How many people would bother to type it at all? – Very few.
Now imagine it all be based on:
 http://Week.ly/
Simple, jingling, impossible [...]