.LY of course! Jingling .LY domains in marketing

As noticed in London tube today, Natural Hydration Council has launched a new campaign promoting drinking water of Highland Springs, Harrogate Spa, Volvic, Evian, Buxton,  Speyside Glenlivet et al.

Natural Hydration Council describes itself as:
Water is a fundamental human need and natural bottled water provides a healthy, convenient and consistent way for UK consumers to stay [...]

Despite all the crisis on the markets, Garanti bank of Turkey is fit and runs intensive advertising campaign featuring itself as:

Globally talented.
Digitally advanced.
Sincerely yours.
The world’s favourite Turkish bank.

The flash video can be seen on their web site.
It would be quite artistic to promote itself as:
Global.ly/talented
Digital.ly/advanced
Sincere.ly/yours
Maybe too much of an art for a bank. So these [...]

L.LY and V.LY are now being auctioned on Sedo.
How high will the prices go?

Never tried Geely cars, but they say they are okay and cheap. I went to geely.com but got lost in unreadable characters. The actual web page covering cars is hidden some where two level deep under the ground: http://www.geely.com/brands/internationa…

So, for European distributors it would make sense to go for something simple and jingling.
Gee.ly – is a good [...]

Just noticed a long and awkward URL for The Week subscription service in the UK:
 http://www.the.week.magazine.co.uk/
Now, just imagine that they had to run a TV campaign.
* How many people would remember it? – Practical.ly none.
* How many people would bother to type it at all? – Very few.
Now imagine it all be based on:
 http://Week.ly/
Simple, jingling, impossible [...]