Although ABB brand is indisputable in the industry, yet its brand managers realise that it says little to random consumers. Thus, instead of a conventional tag line, the biggest message is embedded in one word: “Naturally”.
The complete ad goes as:
Connect renewable power to the grid?
Electricity generated by water, sun and wind is most abundant in [...]
An everyday dictionary of an average Englishman is just about 800 words. Unbelievable, but a fact. When building brands, good marketeers pay attention to what rings bells, focusing main.ly on top 3000 words. Among those 3000 top English words, we found 73 ending with “ly” and tried to analyse how they will map on .ly [...]
New campaign of Rotterdam School of Management “I WILL” is bringing many alumni together with their one page story. Below goes a good one by Lorenzo de Rita “I WILL INSPIRE “with “DANGEROUSLY” message:
Underdeveloped by very international, pages indexed by Google on .LY domains are nice.ly spread over major European languages. Of course, the lump chunk is in Arabic (30%) and world’s lingua franca , i.e., English (16%).
The other content is spread between Persian and French (3% each) and then Russian, Spanish, Chinese, Italian, Turkish, Indonesian, Polish, Dutch, [...]
Read this past post on our .ME blog:
http://Dot-Me.Of-Cour.se/2009/01/19/top-…
.ME of course! Social.ly Libyan Spider Network
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