.LY of course! Jingling .LY domains in marketing

Durham Business School, that also goes under a jingle “makers of business leaders” promises to seriously enhance your career prospects.

Said Business School (University of Oxford), one of the leading British management schools, emphasises on seeing things “differently”:

In the modern world, don’t we just love it when things are done instant.ly? We all must agree – we hate to wait – this is the biggest change of a human being of the 21st century. It was okay to sit and wait for months for a letter to arrive and contemplate about news [...]

Not very popular, MyWeekly magazine for women, still can be found on top UK shelves in Tescos, etc:

To a markerteer’s surprise, it has a very short entry on Wikipedia:
My Weekly is a magazine for women in the 45-and-over age bracket, published by D. C. Thomson & Co. Ltd of Dundee, Scotland. It tends to consist [...]

One cannot miss a funny picture of the elephant all over London, on the local bus services, in the tube – elephant.co.uk is advertised everywhere.

From the marketing point of view, one can only add that with a substantial advertising budget, anyone can turn a mediocre name into a brand. But is the elephant real.ly associated [...]