.LY of course! Jingling .LY domains in marketing

299 million hits on Google cannot go wrong, can they? Let us talk serious.ly. Hollywood will probably give you the best answer, with high.ly ranked Grey’s Anatomy series:

Durham Business School, that also goes under a jingle “makers of business leaders” promises to seriously enhance your career prospects.

Another advertisement campaign with a serious word over the banner: “seriously”. Unlike the previous one of British Elephant insurance, Dutch guys at Amsterdam Institute of Finance have better perception of the niche targeting.

One cannot miss a funny picture of the elephant all over London, on the local bus services, in the tube – elephant.co.uk is advertised everywhere.

From the marketing point of view, one can only add that with a substantial advertising budget, anyone can turn a mediocre name into a brand. But is the elephant real.ly associated [...]