Intimately Beckham
Beckham family proudly presents its fragrances product line, one of the items being "Intimately Beckham":
Another dimention would be to extend the brand into domain world and to use Intimate.ly/Beckham instead of beckham-fragrances.com.
All references [1 - 3]
Short link: http://name.ly/~eUu4$6a
Interesting.ly, domain name intimate.ly is not registered, yet.