.LY of course! Jingling .LY domains in marketing

Naturally jingles were already covered by this blog on two occasions, on ABB and water campaigns. Now we have discovered even greater ones:

Although ABB brand is indisputable in the industry, yet its brand managers realise that it says little to random consumers. Thus, instead of a conventional tag line, the biggest message is embedded in one word: “Naturally”.

As noticed in London tube today, Natural Hydration Council has launched a new campaign promoting drinking water of Highland Springs, Harrogate Spa, Volvic, Evian, Buxton,  Speyside Glenlivet et al.