Just noticed a long and awkward URL for The Week subscription service in the UK:
Now, just imagine that they had to run a TV campaign.
* How many people would remember it? - Practical.ly none.
* How many people would bother to type it at all? - Very few.
Now imagine it all be based on:
Simple, jingling, impossible to forget. Double point if you get weekly.com - but that can be pricey indeed.
Short link: http://name.ly/~9Uu4$d