Author Archive

HTC: quietly brilliant

HTC, a Taiwanese company, the maker of the Google’s Nexus One, has launched another product called “YOU” under a new “quietly brilliant” jingle:

Seriously enhance your career prospects

Durham Business School, that also goes under a jingle “makers of business leaders” promises to seriously enhance your career prospects.

Naturally (ABB)

Although ABB brand is indisputable in the industry, yet its brand managers realise that it says little to random consumers. Thus, instead of a conventional tag line, the biggest message is embedded in one word: “Naturally”.

All popular .ly

An everyday dictionary of an average Englishman is just about 800 words. Unbelievable, but a fact. When building brands, good marketeers pay attention to what rings bells, focusing on top 3000 words. Among those 3000 top English words, we found 73 ending with “ly” and tried to analyse how they will map on .ly […]

I will think

New campaign of Rotterdam School of Management “I WILL” is bringing many alumni together with their one page story. Below goes a good one by Lorenzo de Rita “I WILL INSPIRE “with “DANGEROUSLY” message: