One cannot miss a funny picture of the elephant all over London, on the local bus services, in the tube – elephant.co.uk is advertised everywhere. From the marketing point of view, one can only add that with a substantial advertising budget, anyone can turn a mediocre name into a brand. But is the elephant real.ly […]
As noticed in London tube today, Natural Hydration Council has launched a new campaign promoting drinking water of Highland Springs, Harrogate Spa, Volvic, Evian, Buxton, Speyside Glenlivet et al.
Just noticed a long and awkward URL for The Week subscription service in the UK: http://www.the.week.magazine.co.uk/ Now, just imagine that they had to run a TV campaign. * How many people would remember it? – Practical.ly none. * How many people would bother to type it at all? – Very few. Now imagine it all […]
Easily.co.uk, a leading registrar in the country, opted in for a good name.
.ME of course!
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