.LY of course! Jingling .LY domains in marketing

Guys and girls of Brief.ly have produced two catch intro videos:

(more...)

All by LS.LY

Tripoli, Libya – 11th of November 2011 - Braden Pollock of Legal Brand Domains has acquired domain name local.ly for USD 100,000.00 on behalf of Infor, the world’s third largest provider of enterprise applications and services with operations in 164 countries.

The previous owner of local.ly, Hadi Naser of Libyan Spider owns several hundred premium .ly domains. His company also runs a brokerage domains.ly listing hundred other catchy .ly domain names.

The legal and technical advisor on the seller’s side was London-based agency Brands-and-Jingles.

(more...)

.LY jingles are indeed very popular with "yours" buzz-word. We have already covered "Globally yours", "Sincerely yours", "Instantly yours", and "Beautifully yours".

A groupon-like service Rent the Runway decided to under "Fashionably yours".

(more...)

One of the leading British superstore Sainsbury's ends its ads now with "Instantly":

There were many bits and tips on .LY prices jotted on this blog, however we never had a post so far with some nice overview of most prominent .LY sales.

A bit of market background. There are about 18,000 words in English language ending with "ly". However only few hundred are really premium like week.ly or brief.ly. 8,000 "ly" words can be found here and those 73 among the top 3000 English words here. There about 10k .LY names registered, 80% of them are handled by Libyan Spider.

Historically .LY sales are usually took place either OTC (over-the-counter), via domains.ly (owned by Libyan Spider) or at Sedo. Amid this market structure, not many of them got recorded, as most sale were public. Below go .ly sales recorded by DomainTools:

(more...)